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Brand

How to represent the ASCP.

Colors

The ASCP logo consists of specific hues of yellow, green, blue, and gray. Accurate reproduction of these colors is critical to maintaining a consistent brand image. Additional colors may be used for marketing materials, but they must appropriately compliment the primary color palette.

ASCP Yellow

Hex: #FFC600

RGB: 255 | 198 | 0

HSB: 47 | 100 | 100

CMYK: 0 | 23 | 100 | 0

ASCP Green

Hex: #00B451

RGB: 0 | 180 | 81

HSB: 147 | 100 | 71

CMYK: 91 | 0 | 97 | 0

ASCP Turquoise

Hex: #008F74

RGB: 0 | 143 | 116

HSB: 169 | 100 | 56

CMYK: 100 | 17 | 69 | 3

ASCP Blue

Hex: #00B2E3

RGB: 0 | 178 | 227

HSB: 193 | 100 | 89

CMYK: 81 | 4 | 5 | 0

Gray

Hex: #939598

RGB: 147 | 149 | 152

HSB: 216 | 3 | 60

CMYK: 0 | 0 | 0 | 50

Dark Gray

Hex: #414042

RGB: 65 | 64 | 66

HSB: 270 | 3 | 26

CMYK: 0 | 0 | 0 | 90

Logos

The Auraria Sustainable Campus Program logo is a graphic expression of the brand and often the first impression we make on audiences. In order to maintain a consistent and accurate representation, please use our signature formats.

 

By providing clear boundaries, we ensure a consistent message, graphic identity and high level of quality that makes telling the SCP story easier.

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Marketing Request

Do you have an idea or request you'd like to make of the ASCP Marketing Team? Reach out to us via the following form! Requests from us can include branding materials, marketing materials for an event, or questions about our services.

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