Brand
How to represent the ASCP.
Colors
The ASCP logo consists of specific hues of yellow, green, blue, and gray. Accurate reproduction of these colors is critical to maintaining a consistent brand image. Additional colors may be used for marketing materials, but they must appropriately compliment the primary color palette.
ASCP Yellow
Hex: #FFC600
RGB: 255 | 198 | 0
HSB: 47 | 100 | 100
CMYK: 0 | 23 | 100 | 0
ASCP Green
Hex: #00B451
RGB: 0 | 180 | 81
HSB: 147 | 100 | 71
CMYK: 91 | 0 | 97 | 0
ASCP Turquoise
Hex: #008F74
RGB: 0 | 143 | 116
HSB: 169 | 100 | 56
CMYK: 100 | 17 | 69 | 3
ASCP Blue
Hex: #00B2E3
RGB: 0 | 178 | 227
HSB: 193 | 100 | 89
CMYK: 81 | 4 | 5 | 0
Gray
Hex: #939598
RGB: 147 | 149 | 152
HSB: 216 | 3 | 60
CMYK: 0 | 0 | 0 | 50
Dark Gray
Hex: #414042
RGB: 65 | 64 | 66
HSB: 270 | 3 | 26
CMYK: 0 | 0 | 0 | 90
Logos
The Auraria Sustainable Campus Program logo is a graphic expression of the brand and often the first impression we make on audiences. In order to maintain a consistent and accurate representation, please use our signature formats.
By providing clear boundaries, we ensure a consistent message, graphic identity and high level of quality that makes telling the SCP story easier.